The Complete Guide to Red Bull Editions — Exclusive Flavors, One Source
Nordic Refreshments · Exclusive Import
Every Red Bull Edition.
One Source.
Eleven flavors. Zero compromise. Sourced from Sweden and shipped directly to your door — including exclusive Scandinavian SKUs your customers can't find anywhere else.
🇸🇪 Sourced from Sweden · 24 × 250ml per case · Mix editions within a pallet · Ships across Europe
The Collection
The Editions — Where It Gets Interesting
These aren't the Red Bulls everyone stocks. These are the flavors that stop customers mid-aisle, create loyal repeat buyers, and give your fridge an edge over every competitor within five kilometers.
Blue Edition
Blueberry
Our #1 seller. Sweet, vibrant, unmistakably blue. Customers who discover it keep coming back — and they tell their friends. If you stock one Edition, start here.
Purple Edition
Açaí Berry
Bold, exotic, and deeply satisfying. Açaí has dominated the superfood world for years — and this edition bottles it perfectly. Smooth, rich, and full of character.
Pink Edition
Wild Berries — Sugarfree
Explosive berry flavor, zero sugar. The Pink Edition is a powerhouse in gym environments and health-focused retail. Wild, vibrant, and guilt-free.
White Edition
Coconut & Blueberry
Two worlds colliding — tropical coconut meets sweet blueberry. Creamy, refreshing, and utterly unique. A cult favorite that earns serious loyalty.
Sea Blue Edition
Juneberry
Cool and crisp — the taste of a Scandinavian summer on ice. Juneberry is a Nordic berry with a light, lightly sweet flavor that appeals to everyone. The packaging alone sells it.
Lilac Edition
Grapefruit Blossom — Sugarfree
Light, floral, sophisticated. This is the Red Bull for the customer who thinks they don't drink energy drinks. Crisp grapefruit with delicate floral notes — completely sugar-free.
Apricot Edition
Apricot & Strawberry
Sweet, summery, and unexpected. Ripe apricot blended with fresh strawberry — a combination that feels like a warm afternoon. A standout on any shelf.
Summer Edition
Limited — Seasonal
Limited editions drive urgency. Customers buy faster when they know it won't be here forever. A seasonal must-have for any retailer who wants to move volume quickly.
The Originals
The Classics — Your Core Range
Before the flavors, there was the original. Three formats, one iconic taste — covering every corner of your customer base.
Original
Red Bull Original 24 × 250ml
The drink that defined a category. Recognized worldwide, trusted universally. Your anchor product — the one that belongs in every fridge, every time.
Sugarfree
Red Bull Sugarfree 24 × 250ml
Same iconic taste. No sugar. A staple for the calorie-conscious and gym-going crowd — consistently one of the top-selling SKUs in the category worldwide.
Zero Sugar
Red Bull Zero 24 × 250ml
Lighter in flavor than Sugarfree — same zero sugar commitment. Stocking both gives your customers a choice within the category and maximizes repeat visits.
High caffeine content (32mg/100ml). Not recommended for children, pregnant or breastfeeding women, or those sensitive to caffeine.
