Why Every Gym Should Stock NOCCO and Barebells — A Revenue Guide
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Your members are already buying NOCCO and Barebells — either from the supermarket on the way in, or online the night before. If your gym doesn't stock them, you're leaving revenue on the table. Here's the case for stocking premium functional drinks — and how the numbers work.
Your Members Already Buy These Products
NOCCO and Barebells are the most recognised functional drink and protein snack brands in Scandinavia and increasingly across Europe. Walk into any serious gym and you'll see members drinking NOCCO mid-workout and reaching for Barebells bars after a session. They're not a niche product — they're the category standard for fitness-focused consumers.
The Margin Opportunity
At wholesale pricing, functional drinks and protein snacks deliver 30–50% retail margins for gym operators. On a can of NOCCO retailing at €2.50–3.00, the margin is meaningful — especially multiplied across a member base of several hundred people.
A gym with 300 members selling an average of 1 NOCCO per visit, 3 visits per week, generates significant recurring revenue from a single product line.
What to Stock
NOCCO BCAA
The go-to pre-workout functional drink. Zero sugar, 180mg caffeine, 3,000mg BCAAs. Members who drink NOCCO will specifically seek it out — make it easy for them to find it at your gym. Stock 3–4 top flavours to start: Carnival, Focus Cola, Pink Grape, and Berruba are consistent bestsellers.
Barebells Milkshakes
24g of protein in a ready-to-drink format — perfect for post-workout. Caffè Caramello and Cookies & Cream are the top sellers. Stocks well in a fridge next to the changing rooms or reception.
Barebells Bars
High-margin, ambient product — no refrigeration needed. Keep a display at reception or in vending. Salty Peanut and Cookies & Cream are the top sellers.
Getting Started
We work directly with gym operators across Europe. Minimum orders start at case level, with pallet pricing available as your volume grows. We handle delivery direct to your gym.
Contact us to request gym wholesale pricing. Also read: Best NOCCO Flavours to Stock | Best Barebells Bars for Gyms
Interested in wholesale?
Get in touch for pricing and availability across our full range.
