How to Start Selling NOCCO in Your Retail Store — A Practical Guide
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NOCCO is one of the most recognisable functional drink brands in Europe — and one of the best-performing retail products for gyms, health food stores, and sports retailers that carry it. Here's a practical guide to getting started.
Why NOCCO Sells
NOCCO has strong brand awareness among the gym and fitness community. Customers who know the brand will actively seek it out in new locations. Unlike generic products, you don't need to educate customers on what it is — they already know.
Which Flavours to Start With
For a first order, stock 4 flavours maximum:
- Carnival — top seller in almost every market
- Focus Cola — strong second seller, unique cola functional proposition
- Pink Grape — consistent performer, clean fruit flavour
- Berruba — popular in gym demographics, berry profile
Once you've seen which move fastest at your specific location, expand the range accordingly.
Display and Placement
NOCCO performs best when refrigerated — a cold can at point of purchase converts significantly better than ambient. Position in a visible fridge near the entrance, checkout, or wherever impulse purchasing occurs in your store.
Colourful, well-organised can displays sell the product. Face each flavour consistently and keep shelves full — bare shelves suggest limited availability and reduce purchase intent.
Pricing
At wholesale pricing, a 30–50% retail markup is standard and competitive with supermarket pricing. Don't undercut to the point of harming margin — NOCCO's brand positioning supports premium pricing.
What to Expect in the First Month
First-week sales may be slow as customers discover the new product in your store. Sales typically pick up from week 2–3 as word spreads among gym-going customers. Monthly repeat ordering is common once the product is established.
Contact us for a first-order quote | All Flavours Ranked | Gym Revenue Guide
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