How Gyms Can Increase Revenue by Selling Premium Drinks
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Membership fees are the foundation of gym revenue — but margins are tight and churn is high. Premium drink retail is one of the most accessible ways to build a meaningful secondary revenue stream without adding significant overhead. Here's how to do it well.
The Opportunity in Numbers
Consider a gym with 300 active members. If 30% of members buy one drink per visit, and they visit an average of 3 times per week:
- 90 drinks sold per day × €2.50 margin = €225/day
- €225 × 300 days per year = €67,500 in additional annual revenue
That's a simplified model, but it illustrates the scale of what's possible when you stock the right products at the right price point.
Which Products to Stock
NOCCO BCAA — The Pre-Workout Staple
Your members already buy NOCCO — make sure they buy it from you. Stock 4–6 flavours in a visible fridge near the entrance or reception. Carnival, Focus Cola, Pink Grape and Berruba are reliable bestsellers for new markets.
Barebells Milkshakes — The Post-Workout Fix
24g protein, tastes excellent, no preparation needed. Place in a fridge near the changing rooms where post-workout hunger hits. Cafè Caramello and Cookies & Cream are the top sellers.
Barebells Bars — Ambient, High-Margin
No refrigeration needed. Keep a display at reception, in the spin studio, or next to the weights area. Salty Peanut and Cookies & Cream are the bestsellers.
Vitamin Well — The Daily Wellness Option
Not every member wants an energy drink. Vitamin Well gives health-conscious members who avoid caffeine a functional alternative. Defence and Elevate work well in this context.
Pricing Strategy
Premium gym drinks typically retail at 40–60% markup on wholesale cost. At that margin, you're competitive with supermarket pricing while maintaining meaningful profit per unit. Members expect to pay a slight premium in a gym setting.
Display and Placement
- Fridge at entrance: Pre-workout buys happen on the way in
- Fridge near changing rooms: Post-workout buys happen on the way out
- Reception counter display: Impulse purchases of bars and ambient products
- Near cardio machines: Visible during training = purchase intent
Getting Started
We work with gym operators across Europe and understand the specific needs of gym retail. Case-level ordering available, with pallet pricing for larger gyms or chains. We'll help you select the right starting range and quantities.
Contact us for gym wholesale pricing. Also read: Why Every Gym Should Stock NOCCO and Barebells
Interested in wholesale?
Get in touch for pricing and availability across our full range.
